Lori Senecal, Innovator in the Advertising World

Lori Senecal is the Global CEO of CP+B Advertising agency. She is responsible for their expansion and growth and coordinates the agency’s ten international offices focusing on their global development. Lori joined the team in 2015 and in a report by The Drum, has shown to be a tremendous asset to the company. She has helped to create a modern and inventive agency that is internationally collaborative while maintaining a flair for the local markets. Since Lori has been employed with CP+B, she has led the company to become recognized as “Creative Innovators of the Year.” Her strong focus on talent has helped CP+B become one of the front runners in the advertising business. In 2016 Lori Senecal was one of the four executives to be named “Agency Executives to Watch.” She has helped CP+B obtain business contracts within a span of a year from some of the top companies in the world. American Airlines, Pay Pal, Hershey and Infiniti are just to name a few. She received the highest award given called the Titanium Grand Prix award. The agency was recognized for their work with Dominos at the Cannes Lions Festival.

According to Campaign Live, prior to becoming CEO of CP+B, Lori Senecal was the Global Chairman and CEO of KBS. Lori has helped several companies create world class results for their clients. Her skills allow them to capitalize on manufacturing, technology and design. She also was the President of McCann Erickson in New York and Global Chief Innovation Officer for McCann World Group. After she became CEO of CP+B the agency grew from 250 employees to over 900 employees. Crain’s even recognized the company as one of the “Best Places to Work in NYC.” They also were on AdAge’s list of “Standout Agencies” for three years in a row. In 2013 she was also recognized as AdAge’s “Women to Watch.”

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