When Fabletics first started, most people were intrigued by the opportunities they had to purchase clothing. What many people didn’t understand, though, was the way they were going to get the clothing. The idea behind the Fabletics is that they are working as an industry disruptor. They use new methods to find customers, to get them the right products and to give them a chance at continuing to shop with Fabletics. They have done their best to make the most out of the business they have and that’s what has given them the chance to continue growing.
As the brand ambassador for the company, Kate Hudson shows people what they should get from the company. She knows what she likes from them and she has even designed pieces for the company so they will have a chance to use her ideas. She likes to work with the company and isn’t afraid to show people what she likes. This creates a herd mentality. People like what celebrities do and they want to be like them. Kate Hudson made this an opportunity on her own and shows people what they can get from the brand she is such a large part of.
When people want to purchase items from Fabletics, they have to take a LifeStyle Quiz. This quiz helps them learn more about themselves while the company is also learning more about them. The quiz is not very difficult and it only takes a few minutes but it can make a world of difference in the clothes people get from Fabletics. They need it so they can give them a personalized shopping experience they wouldn’t be able to find in any other store online or in person. It has set Fabletics as a higher and better company than others have been in the past.
Once the stylists find the style quiz from each of the customers, they will put together outfits they know they’ll love. Doing this gives them an opportunity to cater the shopping experience specifically to each customer. It also gives them the chance to show them only a few things so they aren’t overwhelmed with clothes they won’t like. In addition to helping the customers, it also helps Fabletics because they are able to have better sales. People are less likely to return things if they are catered specifically toward them.
By offering a subscription service, Fabletics is giving people the chance to have convenience. They have always been dedicated to convenience and that’s what has made the company so special. They know they need to try different things if they are going to keep helping all their customers, but it all goes back to the subscription service. The idea behind the company is to make sure they are getting return customers. The return customers will help them make the best choices and will give them the chance to grow their business. It is what has helped them grow to the point they are at now without any issues they would typically have.